Summer is a good time to review your talents and learn new skills. This month’s Community Service Public Relations Council’s luncheon provides attendees with a selection of interesting personal and professional development topics during its annual roundtable session.
Tuesday, July 9, 2013
11:30 a.m. to noon: Registration and networking
Noon to 1:15 p.m.: Lunch and Program
Sheraton Clayton Plaza Hotel, 7730 Bonhomme Ave., St. Louis, MO 63105
(Complimentary parking available in the hotel garage.)
Members: $30; Non-Members: $40; Students: $25
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Here are topics that will be covered:
Keep it Newsy: Crafting Effective Newsletter and Website Copy (Elizabeth Graff, Executive Director, St. Louis Chapter of the American Society of Landscape Architects): Keeping the community informed of events and pertinent news about your organization can be difficult to do effectively on a regular and consistent basis. Join this expert-led discussion of how to select, package and present information for the highest impact and interest to your audience through your website and newsletters. Elizabeth, a trained journalist, has worked at several high-profile corporations and news organizations in the St. Louis area before forming her writing services firm, Word Nerd. She is an experienced writer, editor and graphic designer with extensive experience in news, PR and marketing copy writing.
Building and Cultivating Non-Profit Young Professional Groups (Lauren Kistner, Development and Marketing Coordinator, Center of Creative Arts): Lauren focuses on the planning and execution of special events, the co-management of COCA’s Junior Board and the coordination of promotions, social media and marketing research efforts. Prior to COCA, Lauren worked for five years in marketing and special events at the Saint Louis Zoo, where she also served as a staff liaison for the Young Zoo Friends. We will discuss structure, leadership and staffing, membership benefits and expectations, fundraising and friend-raising through education, and special events and promotions.
Making the Most of LinkedIn – A Case Study (Rebecca Dohrman, Assistant Professor of Communications, Maryville University): We will have a brief description and tour of LinkedIn, followed by a discussion of three case studies of local nonprofit organizations that use LinkedIn. Participants will be asked to discuss how they have seen LinkedIn used by the nonprofit community and/or how they might use LinkedIn in their own organization.
Special Events, Beyond the Velvet Rope – How to Bring the “WOW” Factor; Raise More Money: (Alexis Tucci, Owner/Event Designer, Tucci Events): Alexis has more than 20 years experience in all types of special events. Specializing in creative design, lighting and music. Tucci Events develops corporate events, galas, unique weddings and festivals.
Other sessions include working with nonprofit boards, finding and using the most helpful apps to be a more effective nonprofit executive, and improving your resume.
BONUS: The organization’s Nonprofit Professional of the Year award will be presented at the luncheon. The recognition honors communications, marketing, development and management professionals who excel in the nonprofit arena. It is the only award of its kind in the St. Louis area.