Learn To Build Your Communications Capacity At Spectrum Conference


Presenting at Aspect's Sharepoint 2010 Conference.

Joe Mueller presenting at Aspect’s Sharepoint 2010 Conference.

Are you trying to build a volunteer committee to assist your nonprofit organization’s communications and marketing? Are you looking to rebuild or retool an existing committee?  Are you trying to reorganize and restructure how you work with your volunteers?

I’m excited to be helping nonprofit organizations from throughout the St. Louis metropolitan area by presenting, “Build A Communication Committee, Plan For Your Organization,” at the Community Service Public Relations Council’s Spectrum Conference on Tuesday, May 7, 2013, at the Sheraton Clayton Plaza (7730 Bonhomme, St. Louis, MO 63105). The registration fee is $105 for CSPRC members, $125 for non-members and $75 for full-time students.  The fees include all conference materials, breakfast and lunch.


The Spectrum Conference is the best one-day conference available for professionals working in marketing and communications in nonprofit and governmental organizations.

The morning keynote address will be delivered by Steve Hughes, the founder and president of Hit Your Stride. There will be 16 breakout sessions, including:

From Complex to Clear: Stop Sending Messages That Confuse, Alienate, or Bore: Maryanne Dersch, strategist and superfan, 501creative. Learn what a guiding message is and how to create one, how to create a main message and talking points, craft an elevator conversation, and use outcome-based storytelling to engage supporters.

Managing What You Measure With Emerging Technology: David Schenberg, founder, BusyEvent. Get useful tips during this interactive session and a sneak peek at the technologies that can accelerate your program goals and engage your audiences in new ways.

Third Party Evaluators: What You Need to Know: Jim Judge, owner, Judge Evaluation Services, LLC. Many donors today are going online to do research before donating. You can use these reports not only to strengthen your organization, but to increase your bottom line.

Creating Your Communications Playbook: Allison Collinger, principal, ACH Consulting, LLC. A communications playbook can help your organization manage traditional, digital, print, and all other forms of outreach. Whether you’re a novice or a veteran, attend this session to renew or refresh your communication strategy.

If you’re planning to attend my session at the conference, is there something specific you would like me to cover? Do you have a best method or practice that helped you or your organization develop a strong volunteer committee that focused on marketing and communications? See you at the Spectrum Conference!


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