How Planning, Collaboration Yielded A 430-Percent Return On Investment

Join us for the March Community Service Public Relations Council luncheon and a presentation on how planning and collaboration led to a 430-percent ROI (return on investment.)

Tuesday, March 8, 2011
11:30 a.m. to noon: registration and networking
Noon to 1:15 p.m.: lunch and program
Meeting Fees: members: $25; non-members: $35; students: $20
Meeting Location: Sheraton Clayton Plaza Hotel, 7730 Bonhomme Ave., St. Louis, MO 63105
(Complimentary parking is available in the hotel garage. Make reservations no later than noon on Friday, March 4th. Walk-ins may not be able to be accommodated. Cancellations must be made at least 24 hours in advance; no-shows will be billed.)

 

Photo by photobunny

The Regional Arts Council dared to ask arts organizations to share one of their most important assets–their mailing lists. They also requested transaction information and developed a strategic and collective marketing tool. The Database of the Arts (DART) allows St. Louis cultural organizations to:

  • Collaborate on marketing by sharing information about culture customers
  • Target mailings to the best possible prospects
  • Grow St. Louis audiences rather than compete for the same patrons
  • Increases sales of season subscriptions, individual performance tickets and institutional memberships using the “six dirty little secrets” of the for-profit catalog world.

In the first year of using the shared database, there was a 430-percent return on investment.

Arts and cultural institutions suffered the greatest losses of all non-profit organizations during the last two or more years. However, DART is proving to be critical key in developing constituencies and increasing the return on marketing investments.

John Elliott of the Elliott Marketing Group (EMG), the lead architect in designing the DART program with the Regional Arts Council, will share what you need to know about creating productive partnerships and stretching resources. He will share the keys to developing an innovative direct marketing program using database tools like DART and show how non-profit organizations can succeed when they collaborate.

CLICK HERE TO MAKE A RESERVATION

Make reservations no later than noon on Friday, March 4th. Walk-ins may not be able to be accommodated. Cancellations must be made at least 24 hours in advance; no-shows will be billed.
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