Research Might Give Glimpse Of Mass Media’s Future

Amy S. Mitchell, deputy director, Pew Research Center’s Project for Excellence in Journalism

Communicating through mass media is essential to a nonprofit organization. But media is undergoing a tremendous transformation. Advertising revenues continue to decrease in the traditional channels. Newsrooms eliminated reporters and editors. It would be difficult to find a media outlet that is operating at a higher capacity than it was 10 years ago.

“The New News Consumer and the Future of News: Trends for 2011 and Beyond,” will be the topic for the annual joint meeting of the Community Service Public Relations Council (CSPRC), the International Association of Business Communicators (IABC) and the Public Relations Society of America (PRSA). Amy S. Mitchell, the deputy director for the Pew Research Center’s Project for Excellence in Journalism, will be our guest. Join us!

When: Wednesday, Jan. 19, 2011; registration and networking will be 11:30 a.m. to noon; program will be from noon to 1:15 p.m.
Where: Hilton St. Louis Frontenac, 1335 South Lindbergh Blvd., St. Louis, MO 63131
Cost: $30 for members, $35 nonmembers and $20 for students

Click Here To Register Through CSPRC

Ms. Mitchell is involved in all aspects of the Project for Excellence in Journalism. Her primary focus is on designing and managing in-depth research reports including the Annual Report on the State of the News Media. She speaks regularly with outside groups on the changing face of journalism and consumer news habits. One of the most telling sentences in the report: “Unless some system of financing the production of content is developed, it is difficult to see how reportorial journalism will not continue to shrink, regardless of the potential tools offered by technology.”

The event annually attracts more than 100 marketing, communications and public relations professionals from across the region. Sponsorships for this event are available. Contact me for information on sponsorship levels and benefits.


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