Guidestar Survey: 2010 Started Poorly

Guidestar, a nonprofit organization that provides information on charities and pushes for transparency so donors can make informed decisions on giving, published a report on a survey taken during the first five months of 2010. The Effect of the Economy on the Nonprofit Sector was the result of a survey of more than 7,000 nonprofit professionals. More than half were executive directors or presidents of nonprofit organizations. The survey found that,

  • 40 percent of participants reported that contributions to their organizations dropped between Jan. 1 and May 31, compared to the same period last year;
  • 8 percent indicated that their organizations were in imminent danger of closing;
  • 63 percent reported a total increase in demand for their organization’s services between Jan. 1, and May 31 compared to the same period last year.
  • What does this mean for nonprofit marketing and communications professionals?

    1. Don’t expect your organization to give you additional funding for projects.
    2. Look for ways to cut costs.
    3. Look for ways to increase communication and engagement without spending funds.
    4. Leverage staff communication efforts with the assistance of a volunteer marketing/communications committee.

    Those are just four ideas. Do you have any additional suggestions? Leave a comment and join the conversation.


    2 responses

    1. Rodger Mansfield | Reply

      1. Prioritize, Prioritize, Prioritize!
      2. Buy in from board on key marketing efforts
      3. Continue to show value and payback to organization for projects and programs
      4. Everyone in the org needs to wear marketing hat and view the organization’s efforts through customer’s and funder’s eyes
      5. Marketing/Fundraising can never stop; Don’t be afraid to ask for membership or money!

      1. Roger,
        Thanks for leaving a comment. All are great points.
        Hope you and your sons had a great summer and will start the school year off on a strong note.
        Take care,

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