Guidestar, a nonprofit organization that provides information on charities and pushes for transparency so donors can make informed decisions on giving, published a report on a survey taken during the first five months of 2010. The Effect of the Economy on the Nonprofit Sector was the result of a survey of more than 7,000 nonprofit professionals. More than half were executive directors or presidents of nonprofit organizations. The survey found that,
What does this mean for nonprofit marketing and communications professionals?
- Don’t expect your organization to give you additional funding for projects.
- Look for ways to cut costs.
- Look for ways to increase communication and engagement without spending funds.
- Leverage staff communication efforts with the assistance of a volunteer marketing/communications committee.
Those are just four ideas. Do you have any additional suggestions? Leave a comment and join the conversation.