A couple of news items with implications for nonprofit communicators:Older Workers Bring New Purpose to Volunteer Work: The Associated Press story found that Baby Boomers, those age 45-64, enjoy the creative and entrepreneurial aspects of volunteering. You won’t get them to stuff envelopes or answer the phone for hours at a time in the back room of the office. They want to manage substantial projects or provide meaningful assistance. Good nonprofit communicators will inform their organizations about this trend and develop strategies to meet the needs of this age group. If this age group is properly engaged, even though their stock portfolios have taken a severe hit in the past few years, they will follow-up their volunteer efforts with donations.
Quarterly Fund-Raising Index Shows Slight Uptick: The Chronicle of Philanthropy publishes this index based on four key economic indicators that affect charitable giving. It confirms my observations that the economy is slowly improving and donations are gradually increasing. Communicators need to continue pushing and prodding their organizations to effectively tell their story and ask for donations.