Here’s a great post from Beth Negus at the Big Fat Marketing blog:
Marketing to children is a challenge that’s confronted by the Boy Scouts of America each day. I posted a comment to this entry, so I’ll wait to see if it’s accepted before attempting to reconstruct my thoughts here.
Bottom line: Children will accept and embrace the brands that their parents embrace. Parents will help their children engage with a product or service if it provides some value and it can be easily purchased or executed.