Nonprofit Marketing & Communications

YouTube Adds Interactive Elements For Nonprofit Videos

Posted in Interactive Media, video, YouTube by Joe Mueller on October 12, 2009

Nonprofit marketing and communcations professionals quickly grasped the effectiveness of posting videos on YouTube sites. Videos can help promote programs, engage volunteers and enhance fundraising and capital campaigns.
Now, YouTube added two key elements that can drastically improve the ability of people to interact with your organization as they watch your video on your nonprofit YouTube site.
Here’s a video that explains the new tools and shows how easy it is to work with the interface.
Special thanks to Michael Hoffman at See3 Communications for passing this along. Michael’s recent blog post is mentioned in the video.

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Most Challenging Job of the Week…

Posted in business development, Interactive Media, online by Joe Mueller on February 8, 2009

I briefly step outside the realm of nonprofit to share the following. I subscribe to indeed.com and receive a e-mail with openings in marketing and public relations. This job was at the top of today’s feed:

Title: DIRECTOR OF BUSINESS DEVELOPMENT
Location: MO – St. Louis
Job Type: Interactive Media/OnlineDivision: St. Louis Post Dispatch
Status: Regular
Description: This position is responsible for identifying, implementing and managing online initiatives that will drive top line revenue and audience growth.

Is there a tougher job than this one? Even pilot who landed the plane in the Hudson had more control of his situation than the person who will get this job.

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