There’s No Such Thing As Being Too Prepared For A Crisis

This month’s newsletter from Guidestar had good item on crisis management to pass along.

“Blood in the Water: Why You WILL Face a Media Crisis and What You Can Do About It,” by Jason Hall, principal of Public Trust Strategies, had two great examples of how quickly seemingly mundane problems can become big problems.

Even if your nonprofit organization has a crisis plan, it probably needs to be updated to include social media or web 2.0 strategies. With very little resources or training, a nonprofit can effectively use Twitter and YouTube to communicate quickly and clearly in a crisis.